Data-Driven Results for Paid Search Marketing
We are dedicated to enhancing performance-based paid search marketing. Our mission is to delight website visitors by connecting them with the products and services they seek at the perfect moment.
About Backflip Ventures
Who we are
Our founding team is comprised of industry experts with many years of experience in the web search sector. We are driven by results, excelling in product innovation and performance marketing through a meticulous, data-driven approach.
At our core, we are a tech company fueled by artificial intelligence and machine learning. Our diverse team includes skilled engineers, product managers, data scientists, and specialists in both buy-side and sell-side operations. As a top-tier omnichannel digital marketing platform, we utilize AI to ensure that relevant ads reach the right audience at the optimal time.
As a technology-centric digital media buying agency, we handle significant traffic volumes from major advertising platforms. Our campaigns utilize a robust suite of custom, in-house technology, featuring advanced ad units and automated, analytics-based optimization for maximum efficiency.
Our Technology
Our innovative technology consistently provides valuable search results, assisting consumers in locating relevant information. Our achievements are enhanced by strategic alliances with industry leaders such as Google, Microsoft, and Yahoo.
We hold these partnerships in high regard and prioritize compliance as a fundamental principle. By leveraging data and technology, we enhance ROI through our custom machine learning and digital tools.
Our advanced technology, sophisticated data acquisition, and intent driven optimization ensure our continued success. Our advertising technology and data-centric solutions effectively engage audiences and drive exceptional growth for advertisers across the digital ecosystem.
Media Buying & Monetization
With our extensive expertise in purchasing traffic across online platforms, we excel at reaching the right audience at the perfect moment to maximize profitability. Our platform empowers strategic and profitable user acquisition. We source traffic from top-tier providers like Google, Bing, Yahoo, Facebook, Outbrain, Taboola, and others. By closely collaborating with these partners, we transform their media delivery services into exceptional outcomes.
We leverage the power of big data to identify, comprehend, and convert motivated consumers. Our systems blend real-time interests with historical behaviors and patterns, ensuring the right message is delivered at the right time and cost. We bridge the gap between machine-driven insights, automated tools, and human creativity, emphasizing both efficiency and effectiveness. Our services are designed to optimize ROI and drive growth through comprehensive data integration and campaign optimization.
Platforms
Technology & Analytics
Our business strategy revolves around cutting-edge data processing and advertising technologies. We foster relationships that provide us with access to media spending from advertisers and media inventory from websites.
Our custom, in-house technologies encompass demand and supply management, targeting, data management, and advertising fraud detection. By working directly and indirectly with some of the largest media buyers and consolidators in the industry, we ensure seamless collaboration and optimal results.
